Archetype AI is a Physical AI company based in Palo Alto that focuses on developing advanced artificial intelligence technologies to understand and interpret the physical world. Founded by a team with expertise from Google, Sony, Disney, NASA, and other leading organizations, the company aims to bridge the digital and physical realms.

The flagship product, Newton, is a foundational Physical AI model that processes various sensor inputs, including radar, audio, and cameras. It creates a universal embedding space that allows for real-time perception and interaction with physical objects through natural language and other modalities. Archetype AI's platform is designed to be user-friendly, enabling professionals without prior AI or sensor expertise to build innovative solutions across industries such as automotive, construction, and retail. The company has secured $13 million in seed funding and formed strategic partnerships to enhance its offerings in the trillion-sensor economy.