Alloy is a financial technology company that offers an end-to-end identity and fraud prevention platform tailored for financial institutions and fintech companies. Founded in 2015, Alloy automates critical processes related to customer onboarding, fraud monitoring, and credit underwriting. The platform integrates data from over 200 third-party sources globally, enabling accurate identity verification and risk assessment across 195 markets.

Alloy's services are delivered through a single API, allowing clients to create custom automated workflows for identity verification, transaction monitoring, and credit decisioning. This approach enhances customer experiences while ensuring strong security and compliance. The company operates on a subscription-based revenue model, with annual contracts typically ranging from $120K to $150K. Alloy serves over 700 clients worldwide, including notable financial institutions and fintechs, and has offices in New York and London.

Key offerings include identity verification and onboarding, transaction monitoring, credit underwriting, and an AI-powered fraud attack radar. Alloy positions itself as a growth enabler, helping financial services companies balance risk management with customer experience and revenue growth.