ASG (Alpine Software Group) is a software business and investment firm based in Walnut Creek, California, founded in 2016. The company specializes in acquiring and operating vertical Software-as-a-Service (SaaS) companies, focusing on market leaders across various industries. ASG aims to support these companies' growth through capital investment and operational expertise while preserving the founders' legacies.

Since its inception, ASG has completed around 30 acquisitions in nine different vertical SaaS categories. The firm offers a people-first approach, providing leadership talent and shared resources to its portfolio companies. This includes expertise in areas such as Engineering, Finance, and HR. ASG also emphasizes standardized financial metrics to drive growth and professionalization. With a collaborative community among founders and executives, ASG helps SaaS companies scale effectively while offering flexible exit options for founders. The company employs approximately 1,000 people and reported revenues of around $515.6 million.