ObservePoint is a software-as-a-service (SaaS) company based in Provo, Utah, founded in 2007. It offers an automated Web Governance platform that helps organizations validate and optimize their digital analytics implementations, marketing tags, and cookies. This platform ensures data accuracy, privacy compliance, and enhances customer experiences.

The core features of ObservePoint's platform include data assurance and validation, privacy compliance reporting, quality assurance automation, and digital experience optimization. It continuously scans websites to verify the functionality of pages, tags, and marketing technologies, providing detailed insights such as cookie reporting and consent management validation. This helps businesses maintain compliance with data privacy standards and improve their marketing effectiveness.

Co-founded by John Pestana, who also serves as CEO, ObservePoint has grown to a team of around 91 employees and has raised approximately $31.9 million in funding. The company serves a diverse range of clients, particularly in marketing analytics, e-commerce, and digital customer experience management, ensuring they can trust their data and optimize their online strategies.