BlueConic is a customer data platform (CDP) founded in 2010 and headquartered in Boston, with additional offices in Europe. The company focuses on helping businesses drive growth by transforming customer data into actionable insights. BlueConic specializes in unifying and activating first-party customer data across various marketing ecosystems, enabling businesses to create a single, persistent customer profile for hyper-personalized marketing experiences.

The platform offers services such as data collection and unification, audience segmentation, real-time personalization, analytics, and predictive modeling. It also includes consent management capabilities to ensure compliance with global privacy regulations. BlueConic serves over 300 global consumer and B2B brands, including notable companies like Hearst Newspapers, T-Mobile, and ING. The company has experienced significant growth and recognition in the industry, being named a top CDP in 2024 and recognized as one of the best places to work.