ILIA Beauty Is A Clean Beauty Brand Founded In 2011 By Sasha Plavsic In Vancouver, Canada. The Company Focuses On Creating High-performance Makeup Products That Incorporate Skincare Benefits Using Natural Ingredients. ILIA Emphasizes The Use Of Active Skincare Components Like Hyaluronic Acid, Niacinamide, And Vitamin C, While Avoiding Silicones And Fragrances To Cater To All Skin Types, Including Sensitive And Acne-prone Skin. The Product Lineup Includes Priming Serums, Lipsticks, Eye Shadows, Mascaras, And Complexion Products. Notable Items Include The Super Serum Skin Tint SPF 40, Limitless Lash Mascara, Multi-stick, And The Bright Start Retinol Alternative Eye Cream, Which Is A Top Seller At Sephora. ILIA Beauty Is Recognized For Its Commitment To Sustainability, Cruelty-free Practices, And Ingredient Transparency. The Brand Has Expanded Significantly Since Receiving Outside Funding In 2018 And Is Now Available In Around 200 Sephora Stores. In 2022, It Gained Further Support Through A Major Investment From French Beauty Brand Clarins.