Optimove is a privately held company that specializes in Relationship Marketing software as a service (SaaS). Founded in 2009 and based in Tel Aviv, Israel, it has additional offices in London and New York City. The company employs over 500 people and serves more than 1,200 brands across various industries, including retail, eCommerce, travel, gaming, and financial services.

At the heart of Optimove's offerings is its Customer Data Platform, which utilizes advanced customer modeling and AI-driven multichannel campaign orchestration. This platform enables marketers to create personalized marketing journeys by combining historical, real-time, and predictive customer data. Key features include a Relationship Marketing Hub for optimizing campaigns, predictive modeling for tailored customer segmentation, and campaign automation to enhance customer engagement and lifetime value. Optimove also provides integration capabilities with popular marketing systems and dedicated customer success management to support clients in their marketing strategies.