Mixpanel is a data and analytics company based in San Francisco, founded in 2009 by Suhail Doshi and Tim Trefren. The company specializes in product analytics, offering a platform that tracks user interactions with web and mobile applications. This helps businesses understand user behavior, engagement, and retention.

The core offering is an event-based analytics service that collects data on user engagement, allowing clients to create custom reports and measure key metrics. Mixpanel's platform is widely utilized by SaaS companies and mobile app developers to enhance product performance and user experience. In addition to its product analytics platform, Mixpanel provides custom reporting tools and recently launched marketing analytics to help marketers track campaign performance. The company primarily serves product teams, marketers, and SaaS businesses, supporting both startups and large enterprises in leveraging data for growth and innovation.