Firsthand is a technology company that has created the Brand Agent Platform, an AI-powered solution that enhances how marketers and publishers connect with consumers online. This platform allows brands to engage consumers through personalized AI interactions, providing trusted information and real-time guidance during their search for answers.

The core product, the Firsthand Brand Agent Platform, enables brands to develop AI-powered representatives that interact with consumers in a tailored manner. These Brand Agents can answer questions, share relevant content, and perform actions like adding items to a shopping cart. Additionally, Firsthand offers Lakebed, a data and knowledge rights management solution that protects a company's proprietary content and ensures brands maintain control over their data and intellectual property in the AI landscape.

Firsthand focuses on direct consumer engagement, providing rich insights into customer preferences and behaviors. The company has attracted significant investment to expand its offerings and is actively working with major brands and publishers to improve consumer engagement and marketing strategies.