Hightouch is a technology company based in San Francisco, founded in 2020. It specializes in data activation and AI-driven customer data platforms that help enterprises utilize their customer data for marketing and business growth. The company aims to provide a flexible, scalable, and secure solution that integrates seamlessly with existing data infrastructures.

Hightouch offers a Composable Customer Data Platform (CDP) and an AI Decisioning Platform. The Composable CDP allows businesses to unify and activate customer data without the need for complex data pipelines. The AI Decisioning Platform creates personalized customer experiences for lifecycle marketing, optimizing customer journeys dynamically. Hightouch supports integration with over 250 tools, facilitating efficient data syncing across various business functions.

With a growing customer base that includes companies like Whoop, Warner Music Group, and PetSmart, Hightouch has delivered over 51 million AI-personalized experiences and synced more than 2 trillion records in 2024. The company is recognized as a leader in the data activation space, leveraging innovative Reverse ETL technology.