Vercel is an American cloud application company founded in 2015, originally named ZEIT before rebranding in 2020. It specializes in developer tools, frameworks, and cloud infrastructure aimed at building, scaling, and maintaining high-performance websites and web applications, particularly in frontend development.

The company is well-known for its open-source React framework, Next.js, which supports efficient development of static and dynamic websites. Vercel's platform includes a Frontend Cloud that streamlines the building, deploying, and scaling of web projects. Its offerings also feature the v0 AI Web Development Tool, which allows developers to create applications using natural language prompts, and an AI SDK for building conversational interfaces. Additionally, Vercel has enhanced its capabilities through acquisitions like Turborepo, Splitbee, Tremor, and NuxtLabs.

Vercel serves frontend developers and companies looking to deliver fast and scalable web experiences. Its mission focuses on simplifying the development process while ensuring accessibility and performance. The company has gained significant investment, reflecting its strong position in the tech industry.