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Robinhood Markets, Inc. is a fintech company and registered broker-dealer founded in 2013 by Vladimir Tenev and Baiju Bhatt, with its headquarters in Menlo Park, California. The company aims to democratize finance by providing commission-free access to financial markets for everyone, not just the wealthy. Robinhood's mobile and web app allows users to trade stocks, options, exchange-traded funds (ETFs), and cryptocurrencies without incurring trading fees.
In addition to its trading platform, Robinhood offers banking services with FDIC insurance, wealth management services that include personalized financial planning, and educational content through initiatives like "Sherwood News" and the rebranded newsletter "Snacks." The company has expanded internationally, launching services in the UK and obtaining a brokerage license in Lithuania. Robinhood primarily generates revenue through payment for order flow, premium subscriptions, and interest on uninvested cash balances. It targets retail investors, particularly younger individuals seeking accessible and low-cost trading options.