Vagaro is a private software-as-a-service (SaaS) company founded in 2009 and headquartered in Pleasanton, California, with additional offices in Bozeman, Montana, and Stevenage, UK. It operates as a comprehensive business management platform and online marketplace, primarily serving the beauty, fitness, and wellness industries.

Vagaro provides a wide range of integrated services designed to streamline operations for salons, spas, fitness centers, and wellness providers. Its software suite includes appointment booking, client management, marketing tools, reporting, payroll management, inventory tracking, and payment processing. The platform operates on a subscription-based pricing model, making it scalable for businesses of all sizes, from solo professionals to large enterprises. Vagaro also offers an online marketplace for consumers to discover, book, and pay for services conveniently.

The company has experienced significant growth, achieving unicorn status in 2021 and expanding internationally in 2022. Vagaro continues to enhance its market presence through strategic acquisitions and a commitment to empowering service professionals.