Betterment is a financial advisory company based in New York City, founded in 2008 by Jon Stein and Eli Broverman. It specializes in digital investment, retirement, and cash management services, aiming to simplify financial concepts and help customers achieve financial peace of mind through automated investing technology and expert advice.

As a registered investment advisor and broker-dealer, Betterment manages over $56 billion in assets across more than 900,000 customer accounts. Its core offerings include automated investing with personalized portfolio management, retirement planning tools like IRAs, and cash management services featuring high-yield accounts. The company also provides a mobile app for tracking spending and setting savings goals, along with access to human financial advisors for personalized guidance.

Betterment focuses on making financial services accessible and tailored to individual needs, whether for early retirement, socially responsible investing, or building savings habits. Recognized as a fintech disruptor, Betterment continues to innovate in the financial services industry with a commitment to technology-driven solutions and customer empowerment.