Ritual is a health and wellness company that specializes in science-backed multivitamins and supplements designed primarily for women at various life stages, including prenatal and those aged 50 and over. The company is committed to transparency, sharing detailed information about ingredient sourcing and scientific research that supports their products. Ritual operates as a Certified B Corporation and emphasizes ethical practices, including climate change advocacy and regulatory oversight in the supplement industry.

Ritual's product line includes multivitamins tailored by age and life stage, featuring innovative delivery methods like delayed-release capsules for better absorption. They also offer a vegan protein powder certified by Informed Sport, catering to a broader nutritional market. All products undergo rigorous third-party testing for purity and potency, ensuring high quality. With a modern, lifestyle-oriented brand, Ritual focuses on inclusivity and long-term health support for women, operating primarily on a subscription model that includes free shipping and a money-back guarantee.