Zeta is a banking technology company that focuses on cloud-native, API-enabled software platforms. Founded in 2015 by Bhavin Turakhia and Ramki Gaddipati, Zeta helps financial institutions and fintechs quickly launch and manage a variety of banking products, including credit and debit cards, loans, and deposits. The company offers a comprehensive suite of solutions such as card issuer processing, Buy Now Pay Later (BNPL), core banking, fraud management, loyalty programs, and digital banking applications.

With a global presence, Zeta operates in the US, India, and Dubai, serving customers in North America, the UK, Brazil, the Philippines, Italy, Spain, and Vietnam. The company employs over 1,700 people, with a strong emphasis on technology roles. Zeta has issued more than 25 million cards across seven countries and is recognized as a unicorn company since 2021. Its customer base includes banks and fintech companies looking to modernize their banking capabilities.