SumUp is a global financial technology company founded in 2012, focused on empowering small businesses with accessible payment solutions. With a mission to simplify payment processing, SumUp serves over 4 million businesses worldwide, including street vendors, salons, and large sports stadiums. The company operates in 35 countries, including major markets in Europe, the Americas, and Australia.

SumUp offers a variety of products designed to support small merchants. Their offerings include portable card readers, point-of-sale systems, online payment solutions, and a financial services super app that provides a free business account. Additionally, SumUp provides a merchant cash advance to help small businesses access capital. The company emphasizes transparency in its pricing model, ensuring no hidden fees, making it easier for small merchants to thrive. With a commitment to inclusivity, SumUp continues to innovate and expand its services to meet the needs of underserved businesses.