SEMAFOR is a digital news media company founded in October 2022 by Ben Smith and Justin B. Smith. It aims to reimagine global journalism by providing transparent and innovative news coverage for an English-speaking, college-educated audience. With offices in New York City, Washington, D.C., London, and Africa, Semafor plans to expand into Asia, Europe, Latin America, and the Middle East.

The company offers original journalism alongside curated news, analysis, and opinion on various topics, including politics, business, technology, and climate. Semafor employs a unique "Semaform" model that separates facts from analysis and opinion, promoting journalistic transparency. It engages its audience through email briefings, podcasts, and events, generating revenue from premium advertising partnerships and events. Semafor targets around 200 million professionals globally, including C-suite executives, and has established over 65 advertising partnerships with major brands.